Founders’ Circle

The Founders’ Circle is made up of select business leaders who have sold their businesses to their employees. Members are those who are passionate advocates for employee ownership and who want to promote, support and educate others about its many benefits.

Members of the Founders’ Circle share their experience and insights and help shape Project Equity’s approach to working with business owners on employee ownership transitions. They serve as mentors to other business owners and contribute to the development of valuable resources that enable others to understand the benefits of and process for transitioning to employee ownership.

The Founders’ Circle is a key resource in our effort to scale employee ownership. When passionate business leaders who have been through an employee ownership transition share their expertise and firsthand experience, they provide invaluable counsel to other business owners considering employee ownership transitions.

Members of the Founders' Circle

Saul Rockman

Saul Rockman

Rockman et al
Craig Danley

Craig Danley

Delta Pipeline
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Craig Danley
Craig Danley

Craig Danley

Delta Pipeline

Craig has been involved in the construction industry for the last 40+ years and has become an expert in the field of underground wet utilities. He, along with his partner Richard Vance II, founded Delta Pipeline, Inc. in 1991 and Craig has been the CEO for the past 15 years. His passion for organizational development, through growing people, has made a difference for many while establishing a culture of People. Principle. Purpose.

Craig was introduced to underground wet utilities at 15 years old when he worked summers in his grandfather’s business. He graduated from high school in Walnut, CA in 1979 and continued to develop his skills in the field while working to get his contractor’s license at the age of 19. At 21, his grandfather came out of retirement and they together started a wet utilities company. With his experience and applying the knowledge he had gained, Craig ultimately moved on to start his own pipeline company and Delta Pipeline, Inc. was born. Craig’s interest in self-improvement additionally led him to a study in Theology and Philosophy, where he completed a 4-year Practitioner degree in 3 years with the United Centers for Spiritual Living. In 2007, Craig enrolled in the prestigious Vistage Chief Executive Leadership Development Program to further his leadership skills and ultimately became the CEO for Delta Pipeline. He also is responsible for collaborating in the creation of Delta Pipeline University (DPU), a field and leadership training curriculum offered to all team members.

Kristyn Klei Berrero

Kristyn Klei Berrero

CT3 Education
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Kristyn Klei Berrero
Kristyn Klei Berrero

Kristyn Klei Berrero

CT3 Education

Dr. Kristyn Klei Borrero is an accomplished educator and coach who has committed
herself to improving the education of students in traditionally disenfranchised schools
and has witnessed education through the lens of a classroom teacher, principal, area
superintendent, and co-founder of CT3 Education. She spent more than a decade leading
turnaround initiatives for underperforming schools in Oakland and East Palo Alto,
California. Under her supervision, Kristyn propelled schools to significantly exceed all
state academic benchmarks, organizational fundraising and financial goals, teacher
retention rates, and family and student satisfaction ratings.

Kristyn co-founded CT3 and led the research and development of No-Nonsense
Nurturer® and Real Time Teacher Coaching®, two of the most innovative,
transformative professional development models in education today. In addition, Real
Time Leadership Coaching was born out of her work as a principal supervisor and now
supports leaders across the country.

Kristyn is the author of the book Every Student, Every Day: A No-Nonsense Nurturer
Approach to Reaching All Learners and several journal articles. She has served as an
Adjunct Professor in Educational Leadership and Teacher Education at San Jose State
University and the University of San Francisco and Guest Lecturer at Stanford
University on school reform, educating immigrant students, and setting high academic
standards in historically marginalized communities.

Kristyn received her bachelor’s degree from Miami University, her Masters of Education
in Educational Administration from Xavier University in Cincinnati, OH and earned her
Doctorate in Education Leadership from the University of California, Berkeley.

Na Young Ma

Na Young Ma

Proof Bakery
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Na Young Ma
Na Young Ma

Na Young Ma

Proof Bakery

Proof Bakery opened in 2010 by chef/owner Na Young Ma in Atwater Village, in a space that housed a bakery for almost as long as most locals can remember. Since opening the bakery in 2010, Na Young Ma’s goal has been to create an inclusive, sustainable environment for everyone who works at the bakery. For over two years, Na Young and a group of employees worked together to assess, dream up, and craft an equitable model of ownership. After much discussion and planning, the business was successfully sold and converted on August 13, 2021.

Cameron Madill

Cameron Madill

PixelSpoke
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Cameron Madill
Cameron Madill

Cameron Madill

PixelSpoke

Cameron is the founder of PixelSpoke, an employee-owned, award-winning web design & marketing agency that works with credit unions. His extensive volunteer work includes launching business accelerator programs for entrepreneurs in the U.S. and around the world and chairing the Portland community of certified B Corporations for 4 years — businesses that follow rigorous standards for creating positive environmental, social, and employee impact.

In January of 2024, Cameron transitioned to a coaching and advisory role with PixelSpoke after over 20 years running the company. His new ventures are focused on helping entrepreneurial couples to be more intentional about their relationships and families and coaching entrepreneurs through converting their companies to be employee owned.

Cameron received the Global Citizen of the Year award from Entrepreneurs’ Organization — a worldwide group of over 12,000 leading entrepreneurs — for his work with refugees, the B Economy Leader by the B Corp community for his work building local B Corp communities, as well as numerous other awards such as the Portland Business Journal 40 Under 40.

Saul Rockman

Saul Rockman

Rockman et al Cooperative
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Saul Rockman
Saul Rockman

Saul Rockman

Rockman et al Cooperative

Saul Rockman has spent more than 45 years as an evaluator, studying the use and impact of media and technology for learning as well as on broadly educational projects in formal and informal settings. He was the founder and president of Rockman et al, an independent evaluation, research, and consulting firm headquartered in San Francisco. The company, now in its 34th year, became an employee-owned cooperative in 2019. Rockman et al works with preschool, K-12, postsecondary and adult education institutions, as well as with informal education projects having a wide community or consumer audience. In addition to core education initiatives, such as research on school reform and teacher professional development, Rockman conducts research and evaluation on public television and radio series, museum programs, mobile media and websites, after school programs, and edutainment products. The company’s interests cover learning in informal settings, education and technology policy, audience and consumer impact, and the effects of telecommunications and media.

Saul established Rockman et al after leaving the education group of Apple where he was manager of education research. Prior to joining Apple, Saul was director of technology programs at WestEd in San Francisco, California. Before moving to San Francisco, Saul was director of research at the Agency for Instructional Technology in Bloomington, Indiana. Saul did his doctoral work in Mass Communications at Indiana University, Bloomington.

Laura Anderson

Laura Anderson

Local Ocean Seafoods
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Laura Anderson
Laura Anderson

Laura Anderson

Local Ocean Seafoods

As the founder of Local Ocean, Laura Anderson’s journey into the world of seafood is deeply rooted in her upbringing. Hailing from a small boat fishing family, Laura spent summers trolling for salmon and harvesting crab on her dad’s commercial fishing boat. Seafood wasn’t just a choice for her; it was literally her “bread and butter” growing up, instilling a profound appreciation for the fishing families and crews that supply Local Ocean’s daily catch.

Laura’s commitment to the oceans extended beyond her early experiences. In her formative years, she worked with artisanal fishermen as a Peace Corps volunteer in the Philippines, followed by a transformative year of international business in Hanoi, Vietnam.

Armed with a master’s degree in marine resource management from Oregon State University in 2000, Laura’s unconventional path to becoming a restaurateur has proven to be a key factor in Local Ocean’s success. Her in-depth understanding of the science and policy of fisheries ensures that every dish served at Local Ocean meets her rigorous “red-face test” for sustainability.

Laura wears many hats in the realm of ocean stewardship. She serves as the director of the Oregon Ocean Science Trust, sits on the board of the Oregon Coast Aquarium, and is a trustee of The Nature Conservancy of Oregon. Laura Anderson is not just the owner; she’s a dedicated advocate for sustainable practices, weaving her passion for the seas into both Local Ocean and the broader community.

In 2022, Laura sold Local Ocean into a new form of employee ownership – a Trust Stewardship model. This allowed the great team of people who helped build the Local Ocean brand and business to carry the torch into the next generation. Laura will remain with the Local Ocean team in the role of CFO for several years to help the company fully transition & acclimate to employee ownership.

In 2021, she began a new project – building the Yaquina Lab and the non-profit Central Coast Food Web, several miles up Yaquina Bay Road. The Lab & the CCFW provides shared space and equipment at low risk and low cost to seafood businesses, lowering the barriers to direct-marketing food in our community. The stated goals of the CCFW are to: 1) Improve local food security in rural and underserved communities; 2) Capture and retain fisheries’ natural economic value in coastal communities; 3) Improve ocean literacy among coastal residents, coastal visitors, all Oregonians and beyond; 4) Support climate friendly food solutions that reduce food miles and food waste through 100% fish utilization and the development of local supply chains.

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