EO Advantage Learning Programs

Employee Ownership Case Studies & ROI

Explore real-world case studies and ROI analysis to prove the value of employee ownership and guide clients toward confident decisions

FACULTY: David Gray, Sam Brownell

$59

2 hours CPE
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Flexible schedule

Any time, self-paced

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Demonstrating the business case for EO

For business advisors, employee ownership is most compelling when the outcomes are clear. Being able to demonstrate real-world results—financial performance, stability, and employee engagement—helps clients move from curiosity to confidence. Advisors who can connect strategy to measurable ROI are better positioned to guide successful, sustainable transitions.

This Certified Employee Ownership Advisor elective course equips you to make the business case for employee ownership. You’ll explore foundational principles, examine implementation strategies, and analyze real-world case studies to understand how employee ownership performs in practice. You’ll also learn how to evaluate ROI and provide ongoing support to help businesses thrive after the transition.

 

Learning objectives

By the end of this module, participants will be able to:

  • Understand the core principles of employee ownership
  • Develop and implement employee ownership transition strategies
  • Evaluate the financial impact of employee ownership using ROI analysis
  • Provide ongoing support to sustain employee engagement

Faculty

Our faculty aren’t just educators—they’re leaders in the field, bringing decades of hands-on experience to help advisors translate knowledge into impact.

David Gray
David Gray
Director, Client Services

David Gray is the Director of Client Services at Project Equity, where he has spent many years helping businesses transition to employee ownership. His entrepreneurial experience spans founding and operating retail ventures focused on social impact, including fair-trade and sustainable business models. David has successfully launched startups, managed operations, and led business development initiatives across various sectors. Drawing from his extensive background in leadership and social enterprise, David brings his unique perspective to addressing the complex challenges businesses face when transitioning to EO. His particular focus is on expanding innovative ownership models like Employee Ownership Trusts (EOTs).

In the field, David actively cultivates strategic partnerships. He is adept at fostering collaboration among practitioners, advocates, and organizations within the employee ownership ecosystem to broaden access to these emerging solutions.

Additionally, David excels in developing strategic governance plans that support organizational growth. With his extensive training and experience in conflict mediation, he facilitates difficult conversations, guiding them to creative solutions. His understanding of interpersonal dynamics helps build trust, develop leadership, and cast a vision for viable new organizational realities.

Sam Brownell
Sam Brownell
Financial Advisor and Founder, Stratus Wealth Advisors

Sam Brownell, CVA, CFA, MBA has been a financial professional since 2006 and formed Stratus Capital Management in July 2013 to provide goals-based financial planning and investment management to individuals, families, and independent business owners. As the firm grew, an increasing number of independent business owners sought Sam’s advice on their short and long-term planning needs, including valuation, tax strategy, business continuity planning, and succession planning. In 2019, Sam obtained the CVA certification from the National Association of Certified Valuators and Analysts (NACVA) in order to better serve the valuation and succession planning needs of his independent business owner clients.

Sam earned his BA in Economics from Loyola University in Maryland and his MBA from the University of Maryland’s Robert H. Smith School of Business. Prior to forming Stratus Wealth Advisors, Sam worked in trading, valuation, and research at two investment banks, where he became a CFA Charterholder, and was an economic consultant analyzing structured financial products and other fixed income securities.

In his free time, Sam gives back to his community as treasurer of a local, DC-area non-profit focused on teaching children to swim, and he is also an avid fly fisherman. Sam and his wife, Sara, reside in Kensington, MD, with their sons Felix and Finn.

Continuing education

Upon successful completion of the course, participants will receive 2 hours CPE.
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Project Equity is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.  State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.  Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www.nasbaregistry.org.

Exit Planning Institute logo

Employee Ownership Case Studies & ROI has been approved for 2 hour(s) of continuing education (CE) credits by the Exit Planning Institute (EPI).

CFP Board

Employee Ownership Case Studies & ROI has been accepted by the Certified Financial Planner Board for continuing education credit. Upon successful completion of the program, 2 CE credit(s) will be granted by CFP Board.

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